Tips For Advertising Your Website

I’ve had a lot of clients ask me how to get their boutique or informational website noticed and get more traffic. Here are some free (and some low cost) do-it-yourself ways to gain visitors and increase conversions on your site.

You do need to put some work into making sure you have relevant and fresh content on your site continually. From the time you build your website or blog, it can take months before you see a large amount of visitors to your site. Use some of the free resources out to their full advantage, like Facebook and Twitter. If you’re selling items, make a blog post with your new products and add a picture and link directly to those products in your online shop. If your blog is set up to send your posts directly to your business Facebook page, you’ll have reach even more people once that post goes to Facebook.

• Google Ad Words:https://adwords.google.com/
• Facebook Ads:https://www.facebook.com/advertising/
• Twitter Ads:http://business.twitter.com/advertise/start
• LinkedIn:http://www.linkedin.com/
• Manta:http://www.manta.com/
• Duct Tape Marketing – http://www.ducttapemarketing.com (Tons of resources for marketing your site)
• Small business cards left in cafes, on bulletin boards, exchanged at meetings etc.
• Advertise in local newspapers, business brochures, magazines, nationwide publications and mail-drop literature
• Use word of mouth. Tell everyone you know about your website, give out business cards to passers-by in the street, and so on
• Make sure you have a Google Places page for your business – http://www.google.com/places/
• Advertise at Yellow Pages – http://www.yellowpages.com/
• Offer a Groupon Deal – http://www.groupon.com/merchants/welcome
• Offer a free download or product on your site
• Offer a promotion to your visitors that will entice them to shop (Free shipping, % Discount, etc.)
• Do a Google search to find local directories in your city and state to submit your website to
• Use Pr Web to submit a press release – http://www.prweb.com/
• Contact your local newspaper to submit a press release about your business
• Join your local chamber of commerce
• Use an email marketing campaign to send offers the customers you have email addresses for (and to gain more email addresses)

If you need help setting up a marketing campaign, SEO and promoting your site, please contact us